In Part 1 and Part 2 of this Blogging in a Nutshell series, we talked about types of content to create, when to post and how to start driving traffic to your content. While self-promotion of your content is perfectly acceptable, users are skeptical of someone promoting their own content. You have done a ton of work up until now to create, schedule and syndicate your content, isn’t it time the users started to promote your content too?
Part 2 of the Blogging in a Nutshell series highlights simple ways to drive traffic to your original solid content. The simplest ways to drive traffic you should already be doing for your website even if you don’t have a blog: submit a (dynamic) sitemap to major search engines, claim your blog on syndication websites and share the articles and content on social media sites.
Users have the ability to find the information they want and then able to dismiss irrelevant content faster. So how do you determine when you should post, how often and how to be interesting? There are two primary objectives for blog articles (three in business). There are two primary objectives for blog articles: make a point and encourage discussion among readers. Over the next few days we will briefly discuss in detail how to form original content, followed briefly by means to drive traffic and finally how to foster discussion around your blog articles.